SWOT Analysis: It’s Time for a Product Recall

نویسندگان

  • Terry Hill
  • Roy Westbrook
چکیده

T HERE ARE VARIOUS FRAMEWORKS and approaches used in the analysis of a company’s strategic position. One of the most straightforward is the SWOT analysis, SWOT being an acronym for “strengths, weaknesses, opportunities and threats”. The occasions to investigate empirically the use of such a tool are comparatively rare. This article presents the findings of one such opportunity, being based on the use of SWOT analyses in 20 UK manufacturing companies in 1993-1994. The chance to undertake the research came out of a UK government initiative called the Manufacturing Planning and Implementation (MPI) Scheme, which is explained in the following section. The remainder of the article is in four parts:

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تاریخ انتشار 2003